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Water’s vital statistics: industry data

STILL AND SPARKLING WATER
Sales of still water continue to out-strip sparkling water. From around 30% of total bottled water volume in 1998, sparkling water's share has since more than halved, with still water now accounting for around 86%. Factors including declining water cooler volumes over the past few years and poor weather in 2007 and 2008, have affected still water sales overall, enabling sparkling water to stabilise its share of the market at around 14%.

TYPES OF BOTTLED WATER
The latest (2010) figures from Zenith International show a breakdown by type of packaged bottled water as follows:

Natural Mineral Water accounts for 61% of the UK market

Spring Water accounts for 28%

Bottled drinking waters (ie. so-called ‘table’ waters) account for 9%

Purified water 2% of the total market.

We are grateful to Zenith International & ACNielsen except where otherwise indicated for data provision..

Year	Volume of bottled water consumed in UK (including water coolers)	Year	Volume of bottled water consumed in UK (including water coolers)	Year	Volume of bottled water consumed in UK (including water coolers)
1976 20 million litres 1980 30 million litres 1990 420 million litres 1991 480 million litres 1992 520 million litres 1993 580 million litres 1994 700 million litres		1995 800 million litres 1996 795 million litres 1997 900 million litres 1998 990 million litres 1999 1.2 billion litres 2000 1.42 billion litres 2001 1.59 billion litres		2002 1.76 billion litres 2003 2.07 billion litres 2004 2.06 billion litres 2005 2.14 billion litres 2006 2.24 billion litres 2007 2.13 billion litres 2008 2.01 billion litres 2009 2.04 billion litres 2010 2.06 billion litres

Source: Zenith International

Some facts about bottled water

In the UK we drink five times as much tea as bottled water, although the gap between the two beverages is closing (2009).

We drink almost three times as much beer as bottled water but the gap is narrowing (2009).

UK bottled water production stood at more than 1.6 billion litres in 2010.

UK bottled water exports amounted to 60 million litres in 2010 – a slight increase compared with the previous year.

In 2010, 1,567 million litres of UK-produced bottled water were consumed in this country.

Since 2005, UK-produced water in pack formats of less than 10 litres has grown by an average of almost 2.5% each year.