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Water’s vital statistics: industry data

STILL AND SPARKLING WATER
Sales of still water continue to out-strip sparkling water. From around 30% of total bottled water volume in 1998, sparkling water's share has since more than halved, with still water now accounting for 87%. Factors including declining water cooler volumes over the past few years and poor weather in 2007 and 2008, have affected still water sales overall, enabling sparkling water to stabilise its share of the market at around 13%.

TYPES OF BOTTLED WATER
The latest (2009) figures from Zenith International show a breakdown by type of packaged bottled water as follows:

Natural Mineral Water accounts for 61% of the UK market

Spring Water accounts for 27%

Bottled drinking waters (ie. so-called ‘table’ waters) account for 10%

Purified water <2% of the total market.

We are grateful to Zenith International & ACNielsen except where otherwise indicated for data provision..

Year	Volume of bottled water consumed in UK (including water coolers)	Year	Volume of bottled water consumed in UK (including water coolers)	Year	Volume of bottled water consumed in UK (including water coolers)
1976 20 million litres 1980 30 million litres 1990 420 million litres 1991 480 million litres 1992 520 million litres 1993 580 million litres 1994 700 million litres		1995 800 million litres 1996 795 million litres 1997 900 million litres 1998 990 million litres 1999 1.2 billion litres 2000 1.42 billion litres 2001 1.59 billion litres		2002 1.76 billion litres 2003 2.07 billion litres 2004 2.08 billion litres 2005 2.2 billion litres 2006 2.27 billion litres 2007 2.18 billion litres 2008 2.06 billion litres 2009 2.09 billion litres

Source: Zenith International

Some facts about bottled water

In the UK we drink seven times as much tea as bottled water, although the gap between the two beverages is closing (2007).

We drink almost 3 times as much beer as bottled water but the gap is narrowing (2008).

UK bottled water production stood at 1,658 million litres in 2008 and increased to 1,682 million litres, in 2009.

UK bottled water exports amounted to 56 million litres in 2009 – a slight decrease compared with the previous year.

In 2009, 1,626 million litres of UK-produced bottled water were consumed in this country.

In 2009 British produced bottled waters showed a growth ahead of imported waters by at least 5 per cent.

Source: Zenith International