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Avex International 2017

Britons Drank 3.2billion Litres Of Bottled Water In 2016, Research Shows

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Bottled water consumption in the UK rose to 3.2 billion litres in 2016, up from 2.9 billion litres the previous year, according to the latest industry figures from Zenith Global which were released today by British Bottled Water Producers. 

The UK bottled water market is now worth £2.4 billion and is largely made up of natural waters – that is Natural Mineral Water and Spring Water. Natural Mineral Water accounts for 45% of the UK market and Spring Water for 40%. Still water is still the favourite with 85% of bottled water sold in the UK being still and only 15% being sparkling.

Total UK bottled water production stood at over 2,700 million litres in 2016 and consumption per head exceeded 50 litres in the year 2016. There is, according to predictions by Zenith still room for growth: water consumption is projected to rise to 73 litres per person by 2021.

Jo Jacobius, Director of British Bottled Water Producers, said: “The trend towards products that promote well-being continues and water plays an important role in a healthy diet.  Many people are of course aware of the fact that bottled water not only tastes good but is also calorie-free and tooth-kind. In the fight against obesity, bottled water makes a valuable contribution”. 

Buying British is good for Britain, according to British Bottled Water Producers. It helps to:

  • preserve rural jobs;
  • support British business;
  • reduce food miles by buying locally sourced waters;
  • support those who are stewards of the countryside because natural waters must, by definition, be sourced from wholesome, unpolluted land.

Growth in the sector during the past 30 years has been significant. The sector stood at sales of just 20million litres (including water coolers) in 1976. In 2016 the sector exceeded the 3 billion litre mark for the first time.

British Bottled Water Producers represents some of the best small and medium sized brands. These include:


Black Mountain (Celtic Vale)

Blue Keld Natural Mineral Water

Chalice Well Trust

Llanllyr Source Water

Love Water

New Forest Water

Princes Gate Water

Shepley Spring Water

Swithland Spring Water

Wenlock Spring Water

Wingham Well Water.

For details of these brands and links visit

For more on the latest Zenith Global data about the British bottled water market visit



BBWP thanks Zenith Global for providing the research data.

For further information:

Jo Jacobius

020 8347 8206

07850 338 998


Article posted on: 15 May 2017

For further information please contact us at or call us on 020 8347 8206.

The trend towards healthy eating and drinking means that more people are buying bottled water. We're mostly made of water. Water is life-giving and vital.

In the UK we now buy more than 2 billion litres a year. As we consume more water many people naturally want to know that the water they drink is free from unwanted additives; they want to identify the source of the water; and more and more Britons want to avoid unnecessary ‘food miles’.

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