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Smartseal Has Joined British Bottled Water Producers As A Supplier Member

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SmartSeal produces ingenious ‘active closures’ and in an increasingly competitive market, they aim to help British water and soft drinks producers to gain an edge over the competition. The product is already selling well overseas.

SmartSeal’s active spill-proof closures are 100% effective, so are perfect for ‘on-the-go’ use.

SmartSeal is suited to a range of different markets: sports, kids or simply for brands appealing to those who like to have a bottle of water in the car, hand-bag or sports bag.

The sleek design works with a ‘click’ hinge function and an ingenious spill proof valve that prevents any spillage. The user flicks open the protective hygienic cover and, when drinking from the bottle, the flow is normal and good, but as soon as you stop drinking, the valve will automatically shut – completely. There is no longer a need for consumers to ensure that their water bottle is upright in a handbag or back-pack as this functional cap, whose design was inspired by scuba diving equipment, will stay safe from spills.

The screw-on closures are also suitable for juices and soft drinks as they are available in a range of colours – blue, pink, red, dark and apple green, black, orange and yellow - to complement different brands. SmartSeal closures fit  standard screw-top bottles.

Asked why he has joined British Bottled Water Producers, Paal  Steensland, Head of Sales for  Smartseal,  said: “Joining the BBWP network will help us in building a presence and bringing the benefits of the SmartSeal product to UK bottlers who want to gain an edge over the competition.”

He added: “We’re seeing a strong increase in interest, stemming from the UK, as well as a growing customer base and so we are keen to participate as a member of the BBWP to align our company more closely with our British customers.  In addition, as a supplier to the water and soft drinks industries, the BBWP web-site provides a good ‘one-stop shop’ for industry updates and news”.

Jo Jacobius, Director of British Bottled Water Producers, said: “When I first saw and used the SmartSeal Flex closure I wondered why on earth every water bottle didn’t employ this seemingly simple, yet smart, spill-proof technology. It is ingenious. We are therefore so excited to have SmartSeal join our network as this is a product that deserves wider recognition. ‘Amazing’ is an over-used word - but this truly is!”

For information about SmartSeal visit or email

For information about joining British Bottled Water Producers contact and for BBWP updates follow @britishwater on Twitter.

For high resolution images or more information please contact Jo Jacobius on 020 8347 8206 

DOI July 2015

Article posted on: 09 July 2015

For further information please contact us at or call us on 020 8347 8206.

The trend towards healthy eating and drinking means that more people are buying bottled water. We're mostly made of water. Water is life-giving and vital.

In the UK we now buy more than 2 billion litres a year. As we consume more water many people naturally want to know that the water they drink is free from unwanted additives; they want to identify the source of the water; and more and more Britons want to avoid unnecessary ‘food miles’.

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