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British Bottled Water Sector Celebrates Continued Growth

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Perhaps fittingly in this year of British celebrations brought about by the Queen’s Jubilee and the London Olympics, Britain is not only producing more packaged water but also enjoying consuming more of this healthy form of hydration. 

Now valued at over £1.5 billion, according to research experts, Zenith International, the market has grown to 2.1 billion litres, of which 1,692 million litres is sourced in the UK (up from 1,627 million litres in 2010) and 1,628 million litres of that is also consumed here (up from 1,567 million litres the previous year). 

The figures were revealed as the first International Soft Drinks Conference got underway at The Tower in London (17-18 May 2012). British Bottled Water Producers is a supporter of the conference which is organized by SDI (Soft Drinks International) magazine.

Between 1993 and 2011, the UK bottled water market (including water coolers), has grown from just 580 million litres to almost 2.1 billion litres.

Jo Jacobius, Director of British Bottled Water Producers, said: “Bottled water holds a significant share of the soft drinks industry in the UK. As a nation we now drink more bottled water than fruit juices/nectars, wine or spirits. The long term growth in bottled water consumption is testament, perhaps, to the now almost ubiquitous acceptance of the advice to drink eight glasses of water a day for optimum health, a campaign which my team and I began pioneering over a decade ago”. 

UK bottled water consumption per capita is now 34 litres p.a., up from a mere 26.9 litres in 2001. Reflecting the fact that bottled water is now seen as a staple not a luxury, in 2010 for the first time the UK Government’s Office of National Statistics included bottled water as an item in the standard shopping basket. 

Some of the best British bottled waters include: Blue Keld, Brecon Carreg, Celtic Vale, Hatterall Ridge, Iceni, Llanllyr Source, Princes Gate, Shepley Spring, Tau and Ty Nant.

Article posted on: 17 May 2012

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The trend towards healthy eating and drinking means that more people are buying bottled water. We're mostly made of water. Water is life-giving and vital.

In the UK we now buy more than 2 billion litres a year. As we consume more water many people naturally want to know that the water they drink is free from unwanted additives; they want to identify the source of the water; and more and more Britons want to avoid unnecessary ‘food miles’.

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