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Bottled Water Has A Healthy Future, Conference Hears

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Bottled water sales in the UK are set to hit a value of £2 billion, the Bottled Water Industry Conference heard today (4 November).

Simon Johnson of Zenith International said trends for the water industry were positive with plain water sales in 2014 predicted to account for 16% of the UK soft drinks market by the calendar year end. 

In 2014 water sold in the UK is predicted to increase by 7% compared with 2013, to 2.5bn litres compared with last year’s figure of nearly 2.4bn litres.

Mr Johnson told the audience that we now consume an average of 39 litres per person – a record for the UK. The value of the market is estimated to rise from £1.8 billion in 2013 to £2 billion in 2014.

The buoyant market is accounted for by increased consumer confidence and a warm spring, and autumn.

Giles Quick of Kantar WorldPanel, another speaker at the conference,  said that the bulk of water is drunk at  home (57%); with 13% ‘carried out’ and 30% drunk out of home, for example in the workplace.

He said that consumption of bottled water peaks around food consumption, and especially when healthier, cold food such as salads and healthy proteins like fish and poultry, are served.

The conference was held at the TUC in London and organised by Zenith international in collaboration with the Natural Hydration Council and supported by organisations that included British Bottled Water Producers. The theme of the conference was ‘Healthy Future’. It was attended by leading water companies, including representatives of some major retailers and health professionals.

The conference revealed that only a quarter of a million people drink the recommended 8 glasses of water a day, despite 69% admitting that they know they should drink this amount for optimum health

Article posted on: 04 November 2014

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The trend towards healthy eating and drinking means that more people are buying bottled water. We're mostly made of water. Water is life-giving and vital.

In the UK we now buy more than 2 billion litres a year. As we consume more water many people naturally want to know that the water they drink is free from unwanted additives; they want to identify the source of the water; and more and more Britons want to avoid unnecessary ‘food miles’.

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