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Water’s vital statistics: industry data Next page Between 1993 and 2011, the UK bottled water market (including water coolers), has grown from just 580 million litres to almost 2.1 billion litres. The UK bottled water market is worth over £1.5 billion. UK bottled water consumption per person advanced to nearly 34 litres in 2011, up from 26.9 litres in 2001. Zenith International estimates that longer-term growth will continue, with bottled water consumption projected to reach almost 41 litres per person by 2021. However, compare this with Italian bottled water consumption rates, which stand at around 189 million litres. US citizens drank an average 67 litres per head in 2002 compared with an estimated 103 litres in 2011. There is clearly considerable room for growth in the UK market. Consumer demands for convenience have driven developments in packaging in recent years. The purchase of 50cl PET and 1.5 litre PET formats continues to dominate. Meanwhile, the decline in water coolers has seen the 19 litre polycarbonate size see its share diminished. In 2010 for the first time the UK Government’s Office of National Statistics included bottled water as an item in the standard shopping basket.
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