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Water’s vital statistics: industry data Next page Between 1993 and 2008, the UK bottled water market (including water coolers), has grown from just 580 million litres to 2.06 billion litres. The UK bottled water market is worth almost £1.5 billion. UK bottled water consumption per person reached 33.7 litres in 2008, up from 26.9 litres in 2001. Zenith International estimates that longer-term growth will continue, with bottled water consumption projected to reach 40 litres per person by 2015. However, compare this with Italian bottled water consumption rates, which have grown from 194 litres per head in 2002 to an estimated 200 litres in 2008. US citizens drank an average 67 litres per head in 2002 compared with an estimated105 litres in 2008. There is clearly considerable room for growth in the UK market. Consumer demands have driven three main packaging developments. There has been considerable increase in the purchase of 50cl PET, 1.5 litre and 2 litre PET formats. Alongside this, water coolers, predominantly in 19 litre polycarbonate sizes, have made strong gains over the years.
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